Fonte: Mazda Motor Europe GmbH
If the global launch of the all-new Mazda3 hatchback could be described using only one word, connection would be that word. Because this car is destined to form a bond with owners around the world.

In the C segment, which represents around 25 per cent of the European passenger car market or some 3 million vehicles per year, this is no trivial matter. Virtually every carmaker on the market is competing for a piece of the pie. To survive here, you really need to offer something special.
The choice of locations for today’s event is therefore no accident. The new Mazda3 is designed to deliver an insightful, spir¬ited and stylish automotive experience – just like the cities hosting its launch. London, St. Petersburg and Istanbul: three pivotal European centres at diver¬gent corners of a diverse continent. That’s the sort of people this car is built for, and Mazda is convinced that its sophisticated charm and considerable wherewithal are going to make some positive connections.

Because what Mazda has done is taken its award-winning sports compact and all-time bestseller and redefined it, bringing together the best of Mazda tech¬nology and design to build a car that makes a connection and then consistently exceeds expectations.
The new Mazda3 is built to be better than the competition. But it’s more than that. Mazda paid painstaking attention to those elements that are most fundamental to customers, like performance and packag¬ing, build quality and comfort.

And from the broad, powerful stance to the boldly lean, rhythmical body shapes, the “KODO – Soul of Motion” design (see boxes) is indeed striking. Its dynamic expressions allude to an exhilarating experience behind the wheel, and the SKYACTIV Technology below its skin de¬livers across the board with lightweight engines, transmissions, body and chassis.


